A couple times a year we head off into backcountry to capture images for the upcoming season's product campaign. There's a lot of logistics that go into these shoots from location scouting, creating shot-lists, getting product samples well before their respective launch dates, finding local Bedrock talent to join us, etc. Lucky for us the location planning can be simple if we want to stay close to home. Just about 35 miles from our Montana HQ, lies some of our favorite alpine trails & whitewater runs. This past summer we hit those favorite spots and got to call backpacking and running rapids work.

For fun we've compiled some of our favorite BTS from the shoot below. We captured images on Bedrock photographer Andrew's Maimiya RZ67 PRO II and Bedrock Director of Ops Matt's point and shoot film camera. 

Guaranteed for miles and miles of smiles. Film vs. digital.

Film vs. digital with new Wild Flower Coral Sandals.

Bedrockers have more fun :)


Creative direction from a raft ✅ .


Frisbee on film. 

Riverside charcuterie/kraft services.


Very few posed shots.

But many shots like this. 

Mandatory cannonball take 1.


Mandatory cannonball take 2.

More cliffside shenanigans. 

A packrafting side quest.

Serious sandals for not-so-serious people.



With a side of serious rapids. 

All tuckered out at quittin' time.